The candy maker Mars Incorporated reported Thursday that its notable M&M’s characters will be rethought and upgraded to advance a “more dynamic and progressive world.”
“At Mars we believe that in the world we want tomorrow, society is inclusive,” the company said in a statement Thursday. “And, as one of our most iconic brands, M&M’S is announcing a new global commitment to create a world where everyone feels they belong.”
The statement continued, “M&M’S has been around for more than 80 years and this year the brand continues to evolve to reflect the more dynamic, progressive world that we live in. And as part of this evolution, built on purpose, M&M’S promises to use the power of fun to include everyone with a goal of increasing the sense of belonging for 10 million people around the world by 2025.”
The organization added that the “refreshed M&M’S brand will include a more modern take on the looks of our beloved characters, as well as more nuanced personalities to underscore the importance of self-expression and power of community through storytelling.”
One of the progressions being made, as per CBS News, includes the green M&M character trading out her white obeyed go-go boots for “cool, laid-back sneakers to reflect her effortless confidence.”
Furthermore, the green and brown M&Ms will start to cultivate an all the more cordial relationship to go about as a “force supporting women.”
The red M&M will dump his harassing propensities and be kinder to other M&Ms and the orange M&M “embrace his true self, worries and all” in fortitude with the more “anxious” Gen Z generation.
Mars will likewise start to utilize symbolism of various shapes and sizes rather than one body size and will never again utilize prefixes from characters’ names that expect orientation.
“We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe,” said Jane Hwang, Global Marketing Vice President, Mars Wrigley. “From new product innovations to brand campaigns, our evolved characters and our experiential retail stores, we’ll incorporate colorful visuals, inclusive messaging and our purpose into all we do to prove that all together, we’re more fun. In fact, this purpose is already on full display at the new M&M’S store in Berlin, which features multiple languages on signage as an invitation to all and our most diverse Associate base that celebrates those from different cultures, backgrounds and generations.”
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